The establishment of this commodity market was kicked off by an auction system that instituted market value for the players through a valuation process. This valuation process considered not just the skill levels of the players (their use value) but also their brand building capabilities (say their exchange value). So it meant that Ishant Sharma, a tyro who has promised a great future through some inspiring performances in Australia for the Indian team was valued at $950,000 as compared to the established Umar Gul (valued at $150,000), who took the most wickets for Pakistan in the World Twenty-20 tournament. Sharma’s exchange value as a representative for brand building for the franchise, owing to his Indian nationality trumped over the real value of Umar Gul.
Obviously the corporates were looking ahead at great returns for their investment. India had just won the Twenty-20 World Cup some months ago and this form of the game had captured the imagination of the masses. Added to the buzz was the glitz from yet another weakness of the Indian public: the entertainment industry (Mumbai film stars) plus the new consumerism of the middle classes. Now this potent mix was bound to churn out golden eggs from the cricket goose and the Indian cricket board only had to release it’s employees to partake in the process. The Indian board had the advantage of running the game in the second largest populace in the world and it was only natural that it could influence other boards in releasing its own players for the jamboree that the IPL was. Ergo, the league got an international flavour adding more golden eggs and more value.
This bonanza for cricketers in a formal sense is a huge progressive step. Earlier, players were stuck in an atmosphere where the board decided their allowances and pay which were commensurate with the semi-egalitarian economic environment of the past. So, a cricketer despite his performance and the attention that he got, was paid a pittance and the only recompense he had was that he was playing for “national pride” that sat well with the overhanging politico-economic story after independence. But it is also necessary to take a perspective that is not merely nominal but substantive.
It is indeed true that commercialisation of sport is a reality that cannot be done away with. Be it the Major Leagues in the US or the football leagues in Europe or the professional leagues in Japan, sport has increasingly become corporate driven in these advanced capitalist nations. But the question remains if this form of sport activity cuts away from the larger logic of nation building at all and if it is purely market driven activity? Lets compare the case of IPL in India with what’s happening in other sports.
In the US, for example, major leagues have been established for four main sports- baseball,basketball, American football and ice hockey (a league exists for soccer too). These sports are played seasonally as a well integrated market that cohabits a state supported structure. Participation is guaranteed for interested sections through feeder units in colleges and schools and infrastructure is established through city planning administrations. In other words, a full fledged sport environment with corporate ownership and state support exists that transacts action in the various leagues.
In Japan, professional baseball leagues involve corporate owned city-based teams too. Sports persons are fed to these leagues from the school and college levels (the Koshien school baseball tournament is perhaps the most important amateur sporting event in the country) and athlete development programmes are coalesced with youth development activity driven by the state. In other words, yet another example of co-ordination between the state and the market. In Europe too, the case is similar. In Spain, for example, club football acts as an avenue for passionate local nationalism (Spain is a composite country with different autonomous regions) to be channelised into sporting competition. So Barcelona vs Real Madrid is a way of pitting Catalonian and Castillian nationalisms against each other. Both the local governments play an important role in youth and skill development initiatives. The clubs and cities have also diversified into other sports such as basketball and tennis thus opening avenues for sports persons who are not footballers alone. Market driven competition has not diluted the essence of the sport either. Football remains a 90 minute game without any tinkering done to bring in instant gratification just because the market runs the sport and demands it.
In contrast to this well oiled structures that exist in the developed world, Indian cricket predominates because of its market value and state ignorance of other sports. Virtually no emphasis on youth and skill development ensures that the process of bringing up talent remains anarchic and only cricket with it’s established feeder systems of age group tournaments, clubs and state boards remains the dominant form of sport activity. Even here, the game restricts itself to urban environs as the rural masses hardly have any hope of getting through to such tournaments without state intervention in grooming talent in these areas.
The anarchic nature of market driven sport also ensures that only a small coterie of readily recognisable talent gets attention and therefore the moolah. Those slogging it out in domestic cricket with skill levels say suited more for the more rigorous test cricket would pale in comparison to the slammer banger batsman in the IPL Twenty-20s. The IPL is bound to skew and distort cricket as it is today into a jamboree that is not so much balanced in it’s recognition of skills and use values as much as it effects brands and exchange values. It is symptomatic of the system that Ishant Sharma will be paid $950,000 for bowling 4 overs a game in about 10 games and for showing his gleaming teeth for a brand while persevering hockey players play at shoddy stadiums and get pittances for their effort. It is the same system that generates a handful of multibillionaires and thousands of farmer suicides in a decade.